98% attendance in class!

Students discussing and making decisions together

I’m really pleased to be teaching a module at Southampton University teaching marketing theories, concepts, tools and models that are applied via a computer simulation.

This year we are using SimVenture Evolution which has been specifically designed to fast-track learning within the education sector.

My 55 third year Marketing students are using Evolution to learn how to market their companies in order to scale-up their businesses.

We’re in week 2 now with 98% attendance and a lovely comment from one student who said, “this is one of my favourite modules ever in University as it has great sense of realism.”

Job done I’m off for a coffee!

Teaching Marketing via Simulations

Just got my Southampton University ID card

I’m really pleased to be teaching a module at Southampton University. I’m teaching marketing theories, concepts, tools and models and applying them via a computer simulation.

In the simulation game, teams of students will compete against each other in one industry, and make decisions over a series of periods.

Decisions will be made in key marketing areas such as targeting of customer segments and positioning of products, analysing market research studies, pricing of products, advertising, research and development, production planning, product portfolio management (introduction, removal, re-design), channel choice and sales force allocation, amongst others.

This year we are using SimVenture Evolution. The simultion has been specifically designed to fast-track learning within corporate training and education learning environments. People use Evolution to start-up and/or scale-up a virtual simulated company and learn about marketing business, management, finance and entrepreneurial leadership.

I’m teaching third year students this semester who are wonderful to teach. In the simulation they have set up a company, allocated themselves roles and are developing their competitive strategy this week.

I love the fact that they are fully engaged and immersed in the simulation, ask loads of great questions and loving the different style of learning and teaching.

If you’d like to know more about how you can use SimVenture Evolution, please give us a call on +44 (0) 1757 248168.

A big thank you

A big thank you to Kev Sadler who is the Student Experience Manager (Employability & Customer Services) at Havant and South Downs College.

We met yesterday over coffee to talk about how best to collaborate to improve the student experience through:

  • work experience
  • understanding labour market information
  • meeting employers
  • life and career coaching
  • bringing live briefs into college
  • using simulations in the curriculum
  • working with parents who can help coach their teenagers
  • helping students to make confident career choices

We’re going to meet again in the Spring to ‘make it all happen’ and I’m looking forward to working with such a positive, proactive person.

Practising strategy through simulation games

A huge thank you to Mike Molesworth at Henley Business School for hosting a day of SimVenture Evolution for his Master’s students. SimVenture Evolution is our ground-breaking on-line business strategy game, which has been specifically designed to fast-track learning within corporate training and education learning environments. People use Evolution to start-up and/or scale-up a virtual simulated company and learn about business, management, finance and entrepreneurial leadership.

The simulation was part of a module called Contemporary Perspectives in Marketing which is designed to enable practising managers to gain a deeper understanding of several key special marketing subject matters and make informed decisions as they offer products and services to their customers.

The students were interactive and engaged all day and it was almost impossible to get them to take a break because they were so immersed in trying to compete against each other. Well done to all the teams taking part you were all amazing to work with.

If you’d like to know more about how SimVenture Evolution will engage and immerse your students, please do contact me.

#simulations #businessschools #corporatetraining#evolution #businessstrategy 

A great day with Master’s students at Henley Business School

How to use business simulations in the curriculum

On Thursday I am hosting SimVenture Evolution for Reading University.

I’m working with Masters students on a module called Contemporary Perspectives in Marketing.

Using SimVenture Evolution to make strategic decisions

The one-day intensive programme is designed to enable practising managers to gain a deeper understanding of a number of key special marketing subject matters and make informed decisions as they offer products and services to their customers.

We will be using SimVenture Evolution to practice different strategies in order to appreciate the role of marketing in the wider context of operating a business.

Oh NO – it’s the last week

Are your teenagers struggling to discover a life and career they’ll be passionate about? Are you?


Learn how to use this course to inspire you, and your teenagers to make great decisions about future subjects, courses and job opportunities.


I have a special offer on the on-line course which is £27.00 which expires on 31st January 2019. Oh no….after that it’s back to £97.00….what are your waiting for?

If you sign up today you’ll get 33 lessons which will change your life and that of your teenagers.

Inspire yourself and your teenagers today.

Stressed, anxious, fed up?

In today’s fast paced digital world there are more than 6 million adults and teenagers in the UK who are stressed and anxious showing signs of stress and anxiety. Our current way of life has led many of us to just coast along and become frustrated and sluggish. Over 70% of everyone I work with has no idea what they want to do with their lives, and I’ve seen first-hand their inability to maximise their potential in school, college, university and their jobs. So, I am on a mission to change this!

Having overcome some serious challenges in my own life I took a Jack Canfield course called The Success Principles and later became an award-winning trainer with The Jack Canfield Training Group.

I work with adults and teenagers in small groups, and I have an on-line course along with my latest book called “The Ultimate Guide for Parents: How to help your kids become self-confident, happy and passionate” which is designed for adults to coach both themselves and their teenagers. My clients achieve life changing results or your money back because what I teach works and has done for decades. Just last week someone described me as ‘inspirational’.

Over 70% of us are living below capacity, completely unaware that there is more to life than feeling tired, sluggish, depressed and under-valued. Have a think about how you’d feel if you could discover a life and career, you’d be passionate about.

So, if you’re sick of living below your capacity and curious to explore your potential, then I invite you to have a FREE discussion with me.

But don’t take my word for it! Explore some of the projects I’ve been involved with further down in my LinkedIn profile.


I have a wide range of resources to help you in your journey and I hope that you’ll allow me to share them with you. It is my personal mission to help you get more clarity and confidence in what you want from your life and career. If you fancy a quick chat call me on 07739 172447 or email lesley@lesleystrachan.co.uk

Workshop for JCI Southampton

2019 Visioning workshop

It was a great pleasure to visit several Women’s Business Club events during January, it was lovely to meet you all.

During the workshops we planned out what we wanted to achieve in 2019 using the tried and trusted techniques I use as a Jack Canfield Trainer in The Success Principles.

We discussed and planned out seven areas of our life:

  1. Work & Career
  2. Financial
  3. Recreation & Free Time
  4. Relationships
  5. Health & Well being
  6. Personal Growth
  7. Community and Contribution.

Why not try the whole on-line course to design and create the life and career you want by enrolling today at https://lesleys-school-a719.thinkific… or book me for your next event.

View a snippet from the workshops here

Lesley Strachan presenting at Women’s Business Club in Bath

Just landed a new contract

I’m happy to announce that I will be teaching at Southampton University next semester.

I’ll be teaching theories, concepts, tools and models and applying them to a computer simulation called SimVenture Evolution.

Teams of students will compete against each other in one industry and make decisions over a series of periods.

Decisions will be made in key marketing areas such as targeting of customer segments and positioning of products, analysing market research studies, pricing of products, advertising, research and development, production planning, product portfolio management (introduction, removal, re-design), channel choice and sales force allocation, amongst others.

I’m looking forward to working on this really exciting project.