I wanted to fast track the students marketing knowledge and experience by having them take over the virtual business after three years of successful training. So far we have completed a full analysis of the company and the teams are now using Ansoff’s matrix to decided what strategy to peruse for the next 6 years.
I love teaching this simulation because the students take on directors roles, are in full control of their learning and develop key employability skills throughout the module.
Next week they will be playing out their strategies competing against each other to be the market leader. They are then assessed on a number of learning outcomes for their final year of studies. I wish them all the luck in the world as we move into the competition.