I’m really pleased to be teaching a module at Southampton University teaching marketing theories, concepts, tools and models that are applied via a computer simulation.
This year we are using SimVenture Evolution which has been specifically designed to fast-track learning within the education sector.
My 55 third year Marketing students are using Evolution to learn how to market their companies in order to scale-up their businesses.
We’re in week 2 now with 98% attendance and a lovely comment from one student who said, “this is one of my favourite modules ever in University as it has great sense of realism.”
Job done I’m off for a coffee!