On Thursday I am hosting SimVenture Evolution for Reading University.

I’m working with Masters students on a module called Contemporary Perspectives in Marketing.

The one-day intensive programme is designed to enable practising managers to gain a deeper understanding of a number of key special marketing subject matters and make informed decisions as they offer products and services to their customers.

We will be using SimVenture Evolution to practice different strategies in order to appreciate the role of marketing in the wider context of operating a business.