I’m happy to announce that I will be teaching at Southampton University next semester.
I’ll be teaching theories, concepts, tools and models and applying them to a computer simulation called SimVenture Evolution.
Teams of students will compete against each other in one industry and make decisions over a series of periods.
Decisions will be made in key marketing areas such as targeting of customer segments and positioning of products, analysing market research studies, pricing of products, advertising, research and development, production planning, product portfolio management (introduction, removal, re-design), channel choice and sales force allocation, amongst others.
I’m looking forward to working on this really exciting project.