How to use business simulation games in MBA programmes


This month I was privileged to collaborate with The University of Leicester on their MBA programme. They wanted to use our business simulation game called SimVenture Evolution to bring the different MBA subjects together in a practical on-line environment.

The simulation which is web based enabled MBA students from Leicester, Ras Al Khaimah (UAE), Accra (Ghana) and Kampala in Uganda to compete against each other in teams. The teams set themselves up as a virtual company and assigned roles within the team. These included CEO, Finance Director, Operations Director, Organisation Director, R & D Director and Sales and Marketing Director. The goal was to achieve the highest net profit during play.

My role as The Learning and Development Manager for SimVenture Evolution was to train and coach the academics leading the MBA programme and to monitor the live competition. The simulation went down really well and Steve Conway who led the project said:

“Just wanted to email to say thanks for all your help and advice running up to our MBA residentials last weekend. The simulation game went down really well with students and tutors”.

SimVenture Evolution is being used regularly by Universities to enhance student learning because it brings together all the individual modules and enables students to practice their learning in a virtual environment that can be accessed 24/7 wherever there is a WiFi signal.




Lesley Strachan (MBA) is an Award-winning coach| consultant| speaker| trainer and adviser and is based in Hampshire, UK. She is also a Certified Jack Canfield Trainer in The Success Principles and uses her creativity and experience to inspire others through teaching, mentoring and coaching all over the world and has loads of fun doing it. Lesley has over 30 years of experience working in the corporate and education sectors as well as years of experience as an Entrepreneur. Her areas of expertise include: personal life coaching, communication training, leadership training, corporate training, health and wellness, and educational consultancy. Lesley is also a mentor for young people for EBP and an Enterprise Adviser for The Careers and Enterprise Company

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