The Importance of Continuing Professional Development

HEAD SHOTS FOR BUSINESS
LESLEY STRACHAN

The Importance of Continuing Professional Development

An article by cpd explains the importance of continuing professional development. Why is CPD important and why does it matter?

  • You’ve finished your degree. Check.
  • You’ve completed all your practical experience requirements so that you can graduate. Check.
  • Your new job is all lined up and ready to go. Mission accomplished.

It’s fair to say the first part of your mission is well and truly accomplished.  Sit back and give yourself a pat on the back. But don’t take too long about it or you’ll be lagging behind your colleagues. The same is true for professionals with many years’ experience in the workplace.

Continuing professional development is important because it ensures you continue to be competent in your profession. It is an ongoing process and continues throughout a professional’s career.

The ultimate outcome of well-planned continuing professional development is that it safeguards the public, the employer, the professional and the professional’s career.

Well-crafted and delivered continuing professional development is important because it delivers benefits to the individual, their profession and the public.

  • CPD ensures that your capabilities keep pace with the current standards of others in the same field.
  • CPD ensures that you maintain and enhance the knowledge and skills you need to deliver a professional service to your customers, clients and the community.
  • CPD ensures that you and your knowledge stay relevant and up to date. You are more aware of the changing trends and directions in your profession. The pace of change is probably faster than it’s ever been – and this is a feature of the new normal that we live and work in. If you stand still you will get left behind, as the currency of your knowledge and skills becomes out-dated.
  • CPD helps you continue to make a meaningful contribution to your team. You become more effective in the workplace. This assists you to advance in your career and move into new positions where you can lead, manage, influence, coach and mentor others.
  • CPD helps you to stay interested and interesting.  Experience is a great teacher, but it does mean that we tend to do what we have done before.  Focused CPD opens you up to new possibilities, new knowledge and new skill areas.
  • CPD can deliver a deeper understanding of what it means to be a professional, along with a greater appreciation of the implications and impacts of your work.
  • CPD helps advance the body of knowledge and technology within your profession
  • CPD can lead to increased public confidence in individual professionals and their profession as a whole
  • Depending on the profession – CPD contributes to improved protection and quality of life, the environment, sustainability, property and the economy.  This particularly applies to high risk areas, or specialised practice areas which often prove impractical to monitor on a case by case basis.

The importance of continuing professional development should not be underestimated – it is a career-long obligation for practising professionals.

Sometimes it is mandated by professional organisations or required by codes of conduct or codes of ethics. But at its core it is a personal responsibility of professionals to keep their knowledge and skills current so that they can deliver the high quality of service that safeguards the public and meets the expectations of customers and the requirements of their profession.

But continuing professional development should be engaging and fun too. Sometimes it’s difficult to find a relevant course that fits in with your other obligations.  Sometimes, as you walk out of a course or seminar it’s hard to assess what you have learned.

Have you absorbed the necessary skills and will you be able to apply them correctly in your work?

I’m lucky to belong to The Chartered Institute of Marketers when we have a wide range of things we can engage with that counts as CPD activity. It could be anything from a talk to a strategic plan and anything in between. This week I received my CPD certificate in recognition of my achievement and my commitment to ongoing development which I’m really pleased about.

About Lesley Strachan – The Jack Canfield Certified Global Life Coach

 Lesley Strachan is a Jack Canfield certified global life coach. She has coached and trained individuals and businesses across Europe, The USA and Australia. She holds an MBA, a postgraduate certificate in research methods and a Diploma in Management. Lesley is also a Senior Fellow of the Higher Education Academy, a member of the Chartered Institute of Marketing and Institute of Small Business and Entrepreneurship.

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