John North has written a great book called Everything You Know About Marketing is Wrong. You can download a copy here http://esys.io/XNfFV. John has been helping enterpreneurs for over 25 years to create books, products and marketing strategies and generated over $25 million in sales. He felt it was his mission to create a community-based platform that will help online entrepreneurs to become massively successful. In his research, most business owners and entrepreneurs are overwhelmed with the work needed to take their business online successfully in this fast changing society.
I first came across John whilst doing a great course called YouEverywhereNow and the techniques that these guys use have worked for me. I’m currently writing a book and John’s expertise in this area will get me to market much sooner than I would have dreamed of.
Lesley Strachan Consulting and Training
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